Ferrari has officially unveiled the interior and interface of the Ferrari Luce, the company’s first-ever all-electric vehicle. The cabin is the result of a massive, multi-year collaboration with LoveFrom, the creative firm led by former Apple design chief Jony Ive and Marc Newson.
A Design Partnership Years in the Making
The project marks a significant milestone for LoveFrom. Mike Matas, a lead designer at the firm who previously shaped the interfaces for the original Nest Learning Thermostat and Facebook, shared his excitement about the long-awaited reveal.
“Tactile controls and digital interactions blend into one cohesive interface, shaped through deep collaboration across engineering, interaction, graphics, typography, sound, and industrial design,” Matas said today on X. “I’m so incredibly proud of the thoughtfulness and care the team brought to every detail.”
Tactile Innovation: Moving Beyond the Touchscreen
While many modern EVs are moving toward all-glass dashboards, the Ferrari Luce (which translates to “light”) prioritizes physical, mechanical feedback. The steering assembly is machined from a single piece of recycled aluminium and features a Binnacle gauge cluster that moves with the wheel to ensure the driver’s view is never obstructed (that’s kind of genius).
Key technical details of the Luce interface include:
The Key Ritual: A physical glass and aluminium key docks into the centre console to start the vehicle. Upon docking, a “surge” of historic Ferrari yellow light spreads across the digital displays. This just looks so cool.
Analogue Control Modules: Dedicated physical dials on the wheel, including the e-Manettino, allow drivers to manage electric power flow and range without looking away from the road.
Manual Torque Control: Magnetic paddles behind the wheel give the driver manual control over acceleration, providing a satisfying mechanical click with every input.
Articulating Control Panel: A central OLED touchscreen is housed in an aluminium frame with a physical handle, allowing it to be pivoted toward the driver or the co-pilot.
Launch Mode Pull: In a nod to high-performance racing, Launch Mode is initiated by a physical pull-handle on the overhead console, which turns the entire digital interface a glowing orange.
A Masterclass in Luxury Engineering
The interior is finished in premium Italian leather (of course) and Alcantara, with precision-machined glass elements used for the shifter and control lenses. The Multigraph instrument on the dash combines mechanical hands with a digital face to serve as a clock, compass, or a dedicated 5-second stopwatch for performance starts.
While the interior and Luce name are now official, Ferrari is expected to reveal the exterior of the vehicle later this year (May). This collaboration shows a clear vision from Jony Ive and his team: the future of the electric car isn’t just a tablet on a dashboard, but a deeply tactile, mechanical experience. The Luce is expected to have quad motors for a 1,000 horsepower setup and go 0-60 mph in 2.5 seconds with about 530 km of range.
Now, we don’t know what the pricing will be for this electric Ferrari (update: it’s expected to exceed 500,000 euro, or about $725,000 CAD). But with any Ferrari, it’s a product for the ultra rich. Could this have been what Ive could have done if he was designing an electric car for Apple?
Back in 2021, LoveFrom announced its partnership with Exor, Ferrari’s holding company for a multi-year partnership. The agreement saw Ive join Exor’s Partners Council. Ive is famous for helping to design the iPod, Mac and iPhone. Apple’s Eddy Cue sits on the board at Ferrari as a non-executive director, and has been there since 2012.
Check out this promo video below of the Ferrari Luce shared today (episode 1). You can see Ive and Newsom in the video near the end:
Ferrari also showcased the interior of the Luce in San Francisco, from the headquarters of LoveFrom. Check out this video from PRNDL by Jordon Golson below:
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