The blending of indoor and outdoor living spaces has grown in importance for homeowners in the past couple of years. Stemming from the pandemic and morphing into a complete lifestyle change, outdoor areas are serving as extensions of the interior while emphasizing both functionality and aesthetics. In fact, according to the recent Outdoor Living Report by Brown Jordan Outdoor Kitchens, 75% of those in the market to buy a new home confirmed they would prioritize a home that had an outdoor living space over one that did not. This cultural change presents a unique opportunity for designers to strategize on incorporating innovative outdoor spaces into their offerings.
Expanding the scope of a project into outdoor areas is beneficial to both the designer and the client, as it broadens the project’s budget and scale while providing an added layer of personalization to the home design. It also creates a seamless transition of style between the indoor and outdoor living spaces, allowing the designer and homeowner to collaborate even further on stylistic features.
“Adding any outdoor element that will increase the livability and quality of life in a space is a way to increase the value of your home,” says Bobby Berk, interior designer. “Trend-wise, I think the best return on investment is opening up your interior and connecting it to the outdoors by adding new folding doors or investing in natural stone hardscaping that will last well beyond your time in the house. You should think of your outdoor space as another room of your home.”
Utilizing Modular Design Elements for Urban Settings
The rise of outdoor spaces is not only happening in larger suburban homes. Urban dwellers with smaller outdoor areas are still looking for ways to maximize their outdoor space, whether that be a balcony or a patio. These areas should not be an afterthought in the design process and can rather be incorporated within the apartment’s holistic design and treated as an extension of entertaining spaces. According to Daniel Germani, Creative Director of Danver Outdoor Kitchens and Brown Jordan Outdoor Kitchens, it’s important to design for functionality in any space rather than focusing on one size.
“Modular outdoor kitchens are designed to be flexible, allowing them to adapt to any space, big or small, urban or suburban,” says Daniel Germani, Creative Director. “Our modular units, such as CUBE, can be arranged to suit infinite layouts, making them perfect for a variety of outdoor areas, from compact balconies to expansive backyards.” CUBE, the much-anticipated new collection from Brown Jordan Outdoor Kitchens, will launch to market at KBIS 2025.
Expanding Your Project’s Scale and Budget Through Outdoor Living
With expanding into outdoor living design, designers have the great opportunity to not only increase the scale but also increase the overall budget of the project. Since the pandemic, many rooms in the home have become multi-use, and the outdoor space is no different. It’s important to think about our outdoor spaces as multifunctional, whether they be used for al fresco dining or wellness areas. Danver’s Cosmopolitan Kitchen offers a unique ability to create exceptional outdoor arrangements with all-in-one solutions for cooking, entertaining, and storage. With the recent expansion into taller shelving units, the possibilities are endless!
According to the Brown Jordan Outdoor Kitchens’ Outdoor Living Report, more than 3 in 5 American homeowners say they would prioritize investing in an outdoor living space if they were to renovate their home. And more specifically, 71% of Americans say if they were investing in their home’s outdoor living it would be important to include or update an outdoor kitchen. This emphasis on investment in the outdoors offers designers the ability to push their creative limits while also utilizing high-end products and materials.
Now is the Perfect Time to Plan Outdoor Living Projects
Weather is a big factor when planning outdoor projects, however, waiting until the warmer months to begin focusing on these spaces can set the timeline back further. Utilizing the off-season winter months allows for increased planning and research and greater emphasis on exploring options to show your style. An outdoor kitchen is the perfect opportunity to curate to your personal taste by choosing unique colors in cabinetry and doors. Danver’s incredible array of colorways – from trending salmons to classic blues – offer a wide selection of options to suit any palette.
Outdoor Living is a Business Growth Strategy
All in all, when designers recognize the potential of outdoor living and expand their projects outside, their business will grow further in both scale and budget. By blending the interior and exterior, designers can position themselves for increased success and create beautiful, cohesive spaces for a wide range of clients.
To learn more about the full range of products available, please visit BrownJordanOutdoorKitchens.com and Danver.com.
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