Houzz Identifies 6 Bathroom Trends You’ll Want To Incorporate

While real estate experts frequently advise homeowners to consider neutral, middle-of-the road options, the latest U.S. Houzz Bathroom Trends Report reveals that many homeowners are electing to prioritize personalization over resale value.

Houzz senior editor Mitchell Parker provides insight and photos to demonstrate these popular bathroom trends.

Trend 1: Eclectic Style Increases In Popularity

According to the Houzz report, transitional style still reigns as the most popular choice (23%), following by contemporary (16%), and modern styles (15%). However, Parker tells me that eclectic style has increased from 3% to 5%, and is now tied with farmhouse style.

Trend 2: White Hues Top Gray

“White is the most popular color for most bathroom features, followed by off-white,” Parker says. White (50%) and off-white (20%) are the top two color choices for bathroom countertops, and he says these colors also dominate shower and nonshower walls. Gray only leads in the color choice for vanities – and only by 1%, Parker notes.

Trend 3: Tile Shower Walls And Floors

Homeowners are more likely to choose tile for shower flooring (87%), and shower walls (83%). “Regarding shape, 82% prefer rectangular tiles for shower walls.” Parker says. For shower floors, the most popular choices are rectangular (28%), hexagonal (23%), and square (22%).

Trend 4: Specialty Toilet Features

Parker also notes that 41% of homeowners renovating their bathrooms want toilet specialty features. These include bidet toilet seats, bidet toilet seats with water pressure, self-cleaning functionality, air dryers, and heated seats.

Trend 5: Wet Rooms

Wet rooms are growing in popularity, and Parker says 13% of remodeled bathrooms include one. “Our study found that 66% want a wet room to help them better use the space, followed by other reasons, like universal design (39%), and aesthetics (33%).” Some homeowners chose a wet room because it’s easier to clean (29%).

Trend 6: Alcove Bathtubs and Showers

Among homeowners upgrading their bathtubs in a wet room, it’s almost neck-and-neck between freestanding flat-bottom bathtubs (36%), and alcove bathtubs (35%). Among shower styles, 45% chose low-curb showers, and 44% chose alcove showers. The popularity of alcoves actually aligns with an increase in both arches and shower rooms, according to the Houzz’s Home Design Trends for 2025.

Other Bathroom Trends In The Report

Functionality

While homeowners want a gorgeous bathroom, Parker says functionality has become increasingly important as they focus on comfort and long-term living. “The motivation of making the bathroom more accommodating has grown notably, rising from 23% in 2023 to 27% in 2024,” he explains.

Parker says there’s also a desire to future-proof homes, both for person use and to meet the needs of loved ones. “Nearly two-thirds of homeowners are addressing special needs with their bathroom renovations – and popular features for this include grab bars, nonslip flooring, curbless showers and additional lighting.”

Smaller Projects

The report also reveals an increase in smaller renovation projects and a decline in major bathroom upgrades. “For minor remodels of smaller bathrooms, spending rose by 20% year-over-year, increasing from $5,000 to $6,000,” Parker says. However, there was a decline in such major upgrades as increasing the shower size (dropping from 51% to 41%), changing the bathroom layout (43% to 38%), and modifying walls (41% to 37%). “That said, modifying the ceiling and modifying the flooring have increased by 2 points each to reach 10% and 9%, respectively,” he says. The decline in major renovations could be related to the increase in home maintenance costs.

Sustainability

Here’s another bathroom trend identified in the report. Parker says that more than 4 in 5 homeowners chose sustainable features during primary bathroom renovations (84%). “While more than half of homeowners opt for sustainable design because of environmental friendliness (56%), the majority of homeowners are driven by long-term cost effectiveness (69%),” he explains.

Read more about the 2024 U.S. Houzz Bathroom Trends Study.

These are some of the items that can help to update your bathroom.

Plush Towel Set

The Riley Spa Towel Collection is plush, durable, and absorbent. Made of 100% long-staple cotton, each item is pre-washed, and includes a locker loop so it can be hung to dry. The towel set includes 2 bath towels, 2 hand towels, and 2 washcloths, and is available in several colors, including cloud, deep lagoon, oatmeal, platinum, smoke, true blue, and white.

Add some texture to your bathroom with the Brooklinen Dreamweave Waffle Towel Bundle, which has a honeycomb weave that absorbs water and dries quickly. It’s made of 100% long-staple Turkish cotton and is pre-washed. The set includes 4 bath towels, 4 hand towels, 4 washcloths, and a bath mat.

Invigorating Showerhead

The Kohler SpaViva is a multifunctional hand shower. The spray engine provides a full coverage spray experience and also a micro bubble spray that uses tiny bubbles to help clean pores. There are three speeds, along with four interchangeable attachments: facial brush, body brush, body scrubber, and body massage. Colors include polished chrome, matte black, vibrant brushed modern brass, and vibrant brushed nickel.

If you love rain showers, the Hammerhead All Metal 1-Spray Dual Showerhead includes a wide coverage, high-pressure rain shower head along with a handheld shower head. You can switch between the two or operate both simultaneously. The kit includes a 72” metal hose, and solid brass diverter with holder. Finishes include chrome, brushed nickel, oil rubbed bronze, matte black, and brushed gold.

Ideal for couples, the Boona Tandem Shower has dual high-pressure shower heads at either end. The two-shower head set has 3 settings: massage, rainfall, and max pressure. Made of stainless steel and brass, the Tandem is easy to install and doesn’t require any tools. Color choices include king chrome, midnight black, and retro Miami.

Chic Shower Curtain

The 72” x 72” Company Store Relaxed Linen Shower Curtain is available in several colors, including clay, white, parchment, gray, shadow blue, teal, and moss green. Woven of pure European linen, the shower curtain, which features a button-hole top, is pre-washed and pre-shrunk.

The Brooklinen Micro Waffle Shower Curtain is made of 100% Turkish cotton and available in two colors: pebble, and slate. The 72” x 72” shower curtain has a weave design that is absorbent, dries fast, and resists warping.

Towel Warmer

Step out of your shower or bathtub to a nice, toasty towel, bathrobe, or pajamas, with the Pure Enrichment PureBliss Luxury Towel Warmer. The extra large capacity can hold two extra large bath towels, three regular bath towels, or a large throw blanket. It can heat items at 15, 30, 45, or 60-minute intervals, and beeps when the warming cycle is over.

Heated Toilet Seat

The Kohler PureWash e700 Elongated Bidet Toilet Seat is a heated bidet toilet seat that cleans with warm water. The low profile toilet seat also has a LED nightlight, remote control, and uses automatic UV light to automatically clean the wand surfaces. It’s available in two finishes: biscuit, and white.

Advanced Wet Floor Cleaner

Keep your bathroom floors clean with the Dyson WashG1 Wet Cleaner. The battery operated cleaner has a 35-minute runtime, a 0.26 gallon clean water tank, and a 0.21 gallon dirty water tank. It can remove both wet and dry debris from floors simultaneously, so you don’t have to vacuum before washing the floors. Using counter-rotating motorized rollers, the wet cleaner can separate large debris from liquids. One tank can cover 3,000 square feet, so the wet floor cleaner can clean all of your bathrooms without having to stop and refill the water tank.

Bathroom Accessories

The Brabantia Toilet Accessory Kit includes a toilet brush and holder, toilet roll holder, and toilet roll dispenser. The discreet design keeps both the toilet brush and the toilet paper hidden from view. Color choices are matte black, soft beige, platinum, brilliant steel, matte steel, and white.

The Brabantia Bathroom Accessory Set includes a soap disenser, toothbrush holder, and storage tray. The toothbrush holder is large enough to hold several toothbrushes and a tube of toothpase, or it can hold 2 electric tothbrushes. The set is available in dark gray, white, and soft beige.

Flexible Magnifying Mirror

With an extendable arm and 4 rotating joints, the Houzz Circular Magnifying Makeup/Shaving Mirror can be adjusted to the right angle for a close-up view. It has a regular reflection on one side, and a 5x magnification on the other side. The mirror can extend from the wall up to 17.25 inches, and has a rust- and corrosion-proof finish. It’s available in chrome, brushed gold, brushed nickel, and matte black.

Portable Waterproof Speaker

Listen to your favorite music in the bathroom with the Beats Pill Speaker, which has an IP67 dust and water resistance rating. The battery lasts for up to 24 hours, and instant one-touch pairing works with Apple and Android devices. The speaker also works as a speakerphone to take calls and activate voice assistant. The removable lanyard makes the speaker easy to carry, and the back side of the speaker is made of soft-grip silicone. Color choices include dark gray, light gray, champagne gold, statement red, and matte black.

The iconic Marshall Emberton III Speaker also has an IP67 dust and waterproof rating, so it can be submerged in 3 feet of water for up to 30 minutes. The built-in microphone provides hand-free phone calls. A single charge provides 32 hours of playtime in the multi-directional speaker, which also has a strap anchor (strap not included). The speaker is available in black with brass accents, or cream with gold accents.